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Research papers

The influence of opinion polls on the outcome of the May 1986 elections in The Netherlands

Over the past few years, the author has frequently been featured on radio and television, presenting and commenting on the results of political opinion polls. The polls of May 16th and 17th as conducted by Inter/View, as well as those organized by...

Catalogue: Seminar 1986: Opinion Polls
Author: Maurice de Hond
June 15, 1986
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Citation

de Hond, M. (1986a, June 15). The influence of opinion polls on the outcome of the May 1986 elections in The Netherlands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-influence-of-opinion-polls-on-the-outcome-of-the-may-1986-elections-in-the-netherlands


Research papers

Media- scanner- planning

During the seventies the readership of printed media in The Netherlands was measured by the Nationale Onderzoek Persmedia (NOP). The NOP surveys were conducted every two years on the basis of circa 10.000 individual, face-to-face, interviews and,...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Maurice de Hond
June 15, 1984
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Citation

de Hond, M. (1984a, June 15). Media- scanner- planning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media--scanner--planning


Research papers

New international research technique "rings the bell" throughout Europe

This paper discusses the growth within the Netherlands in recent years of the use of telephone interview methods. This growth mirrors a similar development in the United States of America, where such interview techniques have long been established...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Maurice de Hond
August 1, 1981
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Citation

de Hond, M. (1981a, August 01). New international research technique "rings the bell" throughout Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-international-research-technique-rings-the-bell-throughout-europe